Sophie Barde

Subject studied
purchasing tools; techniques and strategy; corporate law; finance; languages;
reverse marketing; European integration; sourcing; value analysis,

Publication : “ILIAD French Internet provider : financial analysis 2005/2008”

Customer Portfolio :
Europe / Middle East : importers, agents, wine shops, on-premises, monopolies and duty-free operators
France : distributors, agents, top-of-the-line on-premises and winestores

Key responsibilities :
Managing key customers, planning and follow-up of budgets,
Prospecting new business France/Europe (agents, importers)
Business and market reporting
Brand promotion (professional exhibitions, press relations, tastings)

Achievements :
Dormant markets for 8 months : built and maintained a number of business relationships
Marketing strategy : market and price positioning study of each range by country, tariffs renewal
Updating marketing tools (catalogues, specification sheets, tasting notes)

Customer Portfolio :
Europe : duty free and travel retail operators, (airports, ferries, border shops)
France : department stores, souvenir distributors, mass marketing, business gifting

Missions :
Portfolio Management (negotiated prices, rates and contracts), reporting and market follow-up
Merchandising : negotiating and setting up customized sales areas
Sales team and sales assistant training and follow-up
Stocks monitoring and cost analysis : negotiation with suppliers and subcontractors
Tax Free Exhibitions Management (stands logistics, meetings, press relations)

Achievements : Turnover : € 1.2 M / + 50% in 4 years
Market development (Africa, Middle East and France)
Participated in new products draft (creation of a chocolate and confectionery range with new suppliers)